Chatime Living World Kota Wisata Cibubur, Bogor Business Investigation Using SWOT Analysis

Syamruddin Syamruddin

doi:10.33753/mandiri.v8i1.288

Syamruddin Syamruddin Fakultas Ekonomi dan Bisnis, Universitas Pamulang https://orcid.org/0000-0002-8711-5788

DOI: https://doi.org/10.33753/mandiri.v8i1.288

Keywords: Business, SWOT Analysis, Chatime

Abstract

This study aims to investigation the Chatime Living World Kota Wisata business, Cibubur, Bogor. The study used a qualitative method. Data analysis techniques include SWOT Analysis, IFE Matrix Analysis, EFE Matrix Analysis, IE Matrix Analysis, SWOT Matrix, and SWOT Analysis Diagram. The results of the study showed that the IFE Matrix strengths and weaknesses with a score of 3.96. Then in the EFE Matrix opportunities and threats with a score of 3.96. Based on the IE Matrix, the position of the company in cell I shows that the appropriate strategy is to grow and develop (growth and build) which means that this strategy is adjusted to the strengths of the company's internal side to take advantage of the right opportunities to gain benefits for the company. While in the SWOT Matrix using the SO, WO, ST, and WT formulas, twenty strategies were obtained. The results of the SWOT Analysis Diagram show that the company is in quadrant I, namely supporting an aggressive strategy.

Downloads

Download data is not yet available.

References

Alamsyah, R. P., & Anas, M. (2025). Analisis SWOT dalam Strategi Pemasaran Minuman Mojithoss dari UKM Mojithoss. Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi, 3(1). DOI: https://doi.org/10.23917/determinasi.v3i1.372.

Alwan, M. R. (2023). Anallisis Pengembangan Produk Minuman Sinom Menggunakan Matrik SWOT dan Metode QSPM. Jurnal Teknik Industri Terintegrasi (Jutin), 6(4), 1616-1625. DOI: 10.31004/jutin.v6i4.22206.

Dahlia, M. R. P., Farezi, M., Febriyanti, N., & Noviyanti, I. (2024). Analisis SWOT Pada Strategi Pemasaran: Membangun Bisnis Yang Berdaya Saing (Studi Kasus Umkm Thai Tea Ce Es). Jurnal Ekonomi dan Bisnis (EK dan BI), 7(1), 220-227. https://doi.org/10.37600/ekbi.v7i1.1325

David, F. R. (2016). Manajemen Strategik. Alih Bahasa Alexander Sindoro. Jakarta: Prehallindo.

Fadillah, R., Prasmoro, A. V., Sabilah, A. I., & Dharmayanti, I. (2024). Analisis Strategi Pemasaran Usaha Kecil Menengah dengan Metode SWOT dan QSMP (Studi Kasus Ukm Teko Boba). Journal of Engineering Environtmental Energy and Science, 3(2), 45–58. https://doi.org/https://doi.org/10.31599/rjqegk15 rjqegk15.

Julia, S. D., Yanti, R. T., & Yustanti, N. V. (2023). Strategi Pemasaran Pada Caffee Ten Bos Boba Simpang Tiga Ngalam Kabupaten Seluma. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 11(1), 939-950. https://doi.org/10.37676/ekombis.v11i1.2995.

Kyana, N. L. G. S. M., Tirtamara, A. A., & Yasa, N. N. K. (2023). Perumusan Strategi Pemasaran Produk Minuman Boba “Mixue” dengan Menggunakan Matriks Internal Eksternal. Jurnal Pijar, 1(3), 578-587.

Lilis Ayu Fatiniaa, Fanecia Apriania, Wildanu Ubaidillaa, A. H. H. S. dan S. A. W. (2024). Strategi Pengembangan Inovasi Minuman Instan Boba Davocas Menggunakan Analisis SWOT. Journal of Business Management, 1(3), 70–73. https://doi.org/https://doi.org/10.47134/jobm.v1i3.12.

Rahma, M., Dahlia, P., Farezi, M., Febriyanti, N., & Noviyanti, I. (2024). Analisis Swot Pada Strategi Pemasaran: Membangun Bisnis Yang Berdaya Saing (Studi Kasus UMKM Thai Tea Ce Es). Jurnal EK&BI, 7, 2620–7443. https://doi.org/DOI 10.37600/ekbi.v7i1.1325.

Rangkuti, F. (2018). Analisis SWOT. Teknik Membedah Kasus Bisnis. Jakarta: PT. Gramedia Pustaka Utama.

Rizal, M., Damayanti, V., & Ramdan, M. (2023). Implementasi Analisis Swot Dalam Strategi Pemasaran Produk Mixue Harapan Indah Bekasi. Cross-border, 6(1), 640-646.

Sugiyono. (2020). Metodologi Penelitian Kuantitatif, Kualitatif dan R & D. Bandung: CV. Alfabeta.

Syamruddin, S. (2019). Evaluasi Kelayakan Bisnis Steam Mobil “Top Clean” Tangerang Selatan Ditinjau dari Aspek Operasional. Jurnal Ilmiah Feasible (JIF), 1(2), 182–195. https://doi.org/https://doi.org/10.32493/fb.v1i2.2019.182-195.2994.

Syamruddin, S. (2020). Analisis Kelayakan Usaha Baby Buncis Kenya Kelompok Tani “ Baby French Farmer Group ” Dari Aspek IFAS, EFAS, dan IE. Jurnal MADANI: Ilmu Pengetahuan, Teknologi, Dan Humaniora, 3(1), 118–131. https://doi.org/https://doi.org/10.33753/madani.v3i1.100.

Syamruddin. (2024). Investigasi Perkembangan Bisnis Peralatan Perabotan Logam dan Stainless, Kota Depok: Pembuktian dengan Analisis SWOT. Jurnal Ekonomi Efektif, 6(4), 559–570. https://doi.org/http://dx.doi.org/10.32493/JEE.v6i4.43079.

Syamruddin, S. & Yunita, I. (2024). An Investigation of the Business Development of Pure Sari Tofu Factory, South Jakarta, Indonesia: Evidence from SWOT Analysis. Frontiers in Business and Economics, 3(1), pp.1-13. https://doi.org/10.56225/finbe.v3i1.298.

Syamruddin, Kamsidik, R. K. H. (2024). Membedah Strategi dan Pengembangan Bisnis Bimbapedia , Kota Tangerang Menggunakan Metode Analisis SWOT. Jurnal MADANI: Ilmu Pengetahuan, Teknologi, dan Humaniora, 7(2), 104–116. https://doi.org/https://doi.org/10.33753/madani.v7i2.400.